CEM REPORT | Deployment of the 5th generation 5G will disrupt the media business models in the creative industry, the Executive Vice Chairman and Chief Executive Officer of NCC, Prof. Umar Danbatta, has said in a keynote address delivered at the Nollywood Economic Outlook (NEO 2022) organised in Lagos recently.
Prof. Umar Danbatta who was represented by the NCC’s Head of Media and Public Relations, Grace Ojougboh, emphasized the need for practitioners in the creative industry to leverage the power of 5G technology to expand the frontiers of the industry for the next phase of its growth.
“The 5G will revolutionize how content is produced, distributed, and consumed, unlocking existing technologies for wider audiences and enabling a new wave of applications. It will also enable broadcasters to transmit footage back to their base within a short period of time, thus creating more coverage opportunities,” Danbatta said.
He explained that 5G technology networks will transform businesses leading to higher productivity improvements via real-time flow of information. “Consequently, this will permit the optimization of business functions and creation of new value chains for customers through advances in Internet-based web technology and search engines. This is expected to lead to the development and pervasiveness of Over-the-top (OTT) services,” he said.
Danbatta further stated that running 5G network, over-the-top (OTT) platforms and applications will also offer video content over the internet as against the traditional cable or satellite television. This, he said, was because technologies enabled by 5G will utilize novel and innovative channels to enhance the experience of viewers.
“So, for the creative industry, 5G will also enable delivery of high-quality content direct to consumers by the broadcast industry at the touch of a button. Accordingly, it will offer users seamless experience when they stream videos on mobile devices (Smartphones and tablets) and web televisions that use solutions such as Chromecast, Apple TV and Amazon Fire TV, as well as Smart TVs,” Danbatta said.
One thing sure of super-fast 5G download speeds up to 10 times faster than the current networks, is that it will lower latency and improve viewers experience of video on demand and make them to enjoy highly reliable services.
Danbatta said that; “Information and Communications Technology has already made the world a global village due to its ubiquitous connection to remote locations across the globe. The 5G technology capabilities will make the world even smaller, thus enabling easy distribution of content across the globe in real time,”
According to him, 5G technology is set to redefine the way people live and work and will usher the much-talked-about Fourth Industrial Revolution (4IR) with its promise of a rapid social and economic development of the country.