CEM REPORT | Video hosting application TikTok has announced its intention to open offices in Sub-Saharan countries.
The social media company adds that it has opened job listing for three African countries – Lagos (Nigeria), Kenya, and Johannesburg (South Africa), which will serve as a local partnership arm of their global Operations & Marketing organization.
The job listing which is Content Partnerships Manager for Sub-Saharan Africa will primarily serve the West, East, and Southern markets as those are the areas that use it the most and will be in charge of putting TikTok’s plan into practice and leading localization.
The position is set up to help deliver commitment to regions that have not been catered to properly but make up an influential part of the content on the app. TikTok intends to champion and understand the content creators native to these regions. Fashion, beauty, food, travel, motivation, and other educational content are some of the vertical’s categories that will be focused on.
TikTok Content Partnerships Manager for Sub-Saharan Africa will be responsible for:
- Find, welcome, and cultivate strong connections with content partners.
- To achieve distinctive results through partnerships, negotiate and carry out partner agreements.
- Create a thorough localized strategy to promote partner development and growth (top publishers, public figures).
- Define distinct tactics to meet local market needs using data and experience.
- Monitor, evaluate, and improve the output of regional content partners.
- Conduct account performance reviews for elite partners to foster development and performance and to create strategic alignment.
- Increase publisher content quality, platform engagement, and audience growth, as well as analyse individual and overall creator performance.
- Apply creative thinking to content development and campaign ideation.
Interested persons should possess the following qualifications:
- A Bachelor’s degree or a higher qualification, with a minimum of 4+ years in an external facing partner role or creator facing experience in TV/media or Internet, working with talent and content creators.
- Demonstrated experience identifying, negotiating, and executing content partnerships. This is not an advertising or sales role.
- An interest in lifestyle and education across Sub-Saharan Africa and the ability to influence others in the space.
- Existing relationships with a network of top creators, influencers, brands, publishers, institutions, and content partners within categories such as fashion, beauty, food, travel, motivation, and other instructional content lead them towards partnership.
- A deep understanding of the publisher and creator culture.
- Exceptional communication and presentation skills.
- Comfortable providing partner support over the phone, email/web, and in-person. –
- Proven track record of operating independently, demonstrating creativity, strong attention to detail, and managing multiple projects simultaneously.
- The ability to adapt to business needs and work in a fast-paced environment and be able to work in a multicultural environment.
This position can be based in South Africa, Nigeria, or Kenya. Interested and qualified persons should apply here.
