CEM REPORT | The social media space is filled up with so much information that so much of these information are lost or ignored as users filter through.
So many brands are online competing for attention such that authenticity is the key to be recognized in the social media space.
With every brand applying the same or similar social media marketing technique, creating a unique brand identity remains paramount to stand out, build trust and gain visibility in the social media space although this can pose a quagmire.
In this article we’ll discuss steps you can take to stir your target audience in your direction and start the right conversation.
- Brand Visual Representation
Choosing your favorite colour for your brand may not work quite well as the right or wrong colour combination can be used to reflect your brand’s values and goals online visually. Also video content should spark the right emotion towards your brand.
Suppose you’re into fashion, your brand visual identity should project some level of class, taste, fun and excitement depending on your target audience.
Your content should alway trend towards what people wear while encouraging them to partake in several outdoor activities. You could connect people to events while talking about what they should wear.
For an hair vendor, instead of just showing your hair catalogue, you could show where they could go to, with what hair.
This concept should be used across all social media activity and guide your choice of graphics, colours, video clips and music.
- Create a Unique Brand Identity
Your brand identity should encapsulate your target audience. You need to consider what kind of brand you want to be perceived as; friendly, professional, approachable… You could also identify a unique problem your brand is solving and how this problem hits your target audience differently.
With this information at your disposal you can create an identity that your target audience can connect to. This will determine your kind of post, language, music and style.
You should create post that reflects their point of view and connects you to your target audience while also bringing you to a common ground with them and builds trust in your brand.
- Choose Your Social Media Platforms Wisely
While being active on all social media platforms can be good for your business, several social media activities may not be a good strategy for your small business. So rather than post across multiple social media platforms choose one to three places to promote and post and keep your activity consistent.
You can choose where your target audience are most present and active, craft content for those platforms and stick to it avoid the temptation of multiple platforms because these platforms require different content and styles which may drain your energy.
- Give Your Brand a Face
Your brand is a personality that should have a face. Bringing a human aspect to your social media presence will help develop and build a stronger connection with your target audience.
Sometimes instead of just chatting with your customers, face time them. React and comment on their post, social media is meant to be social. Even if they haven’t patronized you yet, your social interaction with them will booster trust and might earn you a recommendation.
Don’t just post your content all the time sometimes react to trending matters while mentioning your brand and product in the mix.
- Start Conversations Online
When it comes to authenticity, you’ll need to actively engage with users online. And one easy way of doing this is by posting content that requests a response. From polls and questionnaires to debates and hosting livestreams, social media marketing can quickly become your most powerful tool to gather insight and information about your customer’s likes and dislikes. With this data, you can make better decisions as a business, tweak your social media marketing campaigns and demonstrate that you value their input.
You could collaborate with social media influencer, create hastags, post testimonials of happy customers and also get friends to talk about your brand.
While there are just few way to increase your brand social media presence there are other means you can employ which may be unique to your brand. Please share in the comments section to help other business owners.
