CEM REPORT, SPORTS | Brentford owner Matthew Benham is considering selling a stake in the club, according to Bloomberg. This comes as the Premier League announces a new £6.7 billion domestic TV deal, potentially driving up the value of clubs like Brentford.
Benham has overseen a remarkable transformation at Brentford, taking them from League Two to the Premier League in just seven years. The club is now in its third season in the top flight, having finished 13th and 9th in their first two campaigns.
The timing of the sale rumours also aligns with the announcement of the new Premier League TV deal, which is expected to significantly increase revenue for clubs. This influx of money could attract even more investors to the league, driving up the value of clubs like Brentford.
In 2020, Brentford moved into their new Brentford Community Stadium, a 17,250-capacity venue marking a significant step forward for the club. With the club’s value estimated at £400 million, Benham may see this as an opportune moment to capitalize on their success and attract new investment.
Brentford to Benefit from League GrowthÂ
Brentford isn’t the only club considering external investment. West Ham, Tottenham Hotspur, and Crystal Palace are also looking for new minority shareholders, while Chelsea recently secured a £500 million investment from Ares Management.
Whether Benham decides to sell a stake in Brentford remains to be seen. However, one thing is clear: the Premier League is undergoing a period of significant financial growth, and Brentford is well-positioned to benefit from this trend.
Arctos Partners Acquires PSG Stake
Meanwhile, In a landmark deal, US-based private investment firm Arctos Partners has acquired a minority stake in Paris Saint-Germain (PSG), one of the world’s most prestigious football clubs. The investment, valued at €500 million, represents a significant boost to PSG’s valuation, now estimated at €4 billion.
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While Arctos Partners will not have any say in on-field decisions, the firm will play a key role in supporting PSG’s growth and development. This includes providing strategic expertise, investment capital, and new relationships to support the club’s footballing and sporting goals. Arctos will also assist with the development of PSG’s women’s squad and its ongoing “operations and real estate initiatives.”
Arctos Partners Other Sports InvestmentÂ
This investment further demonstrates Arctos Partners’ commitment to the football industry. The firm previously invested in Liverpool owner Fenway Sports Group and acquired a stake in Italian club Atalanta last year. This experience and expertise in the sports sector make Arctos a valuable partner for PSG as the club looks to solidify its position as a global leader in football.
PSG president Nasser Al-Khelaifi expressed his enthusiasm for the partnership, stating that Arctos is a “fantastic partner” to help the club achieve its goals. He sees this investment as a catalyst for PSG’s next phase of development and growth, both on and off the pitch.
With Arctos Partners joining the ownership group, PSG is well-positioned to continue its success in the field and expand its reach globally. The club’s long-term ambitions and commitment to excellence, coupled with Arctos’ strategic expertise and investment, are a potent combination that promises to propel PSG to even greater heights in the years to come.
