CEM REPORT, TECHNOLOGY | Meta has revealed the intention to extend paid verification badges to business accounts.
Meta says that subscribed businesses will enjoy the same features as creators, such as greater visibility in search results, enhanced account security features and troubleshooting assistance.
This subscription includes a blue checkmark badge, as well as benefits like priority customer support and protection against impersonation.
According to reports by Verge-CEO Mark Zuckerberg said businesses will pay $22 per month for Facebook or Instagram or $35 for both platforms for verification.
Testing for this feature will commence on Facebook and Instagram in the coming weeks, with WhatsApp to follow suit.
Recall that Meta recently introduced Meta Verified for creators, a subscription priced at $12 to $15 per month.
The new paid verification badges are similar to changes made by Elon Musk’s X, formerly known as Twitter where subscribers have the option to purchase a blue checkmark for a monthly fee.