…to discuss marketing financial services in dynamic times
CEM REPORT, CORPORATE EVENTS | The Association of Corporate Affairs Managers of Banks (ACAMB), the umbrella body of Corporate and Marketing Communication Professionals working in all Deposit Money Banks (DMBs) in Nigeria, has announced Thursday, August 17, 2023, as the date for its 2nd National Stakeholders’ Conference set to hold at Bankers House, CIBN, Adeola Hopewell Street, Victoria Island, Lagos.
Themed “Marketing Financial Services in Dynamic Times”, the ACAMB stakeholders’ conference will serve to spotlight the evolving role of marketing communications in Nigeria’s burgeoning financial services industry. Interested participants can access more information on ACAMB and register for the National Stakeholders’ Conference by visiting: https://acamb/events-stakeholders-conference.
The keynote address at the 2023 conference will be delivered by Yomi Badejo-Okunsanya, Group MD, CMC Connect and immediate past President, African Public Relations Association (APRA). There will also be a panel discussion featuring a number of high-profile marketing communication experts and c-suite executives including Steve Babaeko, CEO/Chief Creative Officer, X3M Ideas and President, Association of Advertising Agencies of Nigeria (AAAN), Idoreyin Enang, President, National Institute of Marketing of Nigeria (NIMN), Folake Ani-Mumuney, Global Head of Marketing and Corporate Communications, FBN Ltd/FBN Holdings Plc, Tosin Adebayo-Yusuf, Executive Director/COO, Heirs Life Assurance, Dr. Muda Yusuf, CEO, Centre for the Promotion of Private Enterprises (CPPE), and James Agada, Director, CWG Plc.
Commenting on the theme of this year’s stakeholders’ conference, Rasheed Bolarinwa, ACAMB President, said, “In dynamic times such as this, Marketing Communications plays an even greater role in the long-term viability and sustainable growth of Financial Institutions. It is no longer enough to offer innovative products and services, as these have become baseline in a highly competitive and consumer-driven market like ours. As such, this conference has been carefully structured to provide all participants with the technical know-how to build and maintain trust with customers throughout the service journey whilst also considering the dictates of other key stakeholder groups.”
As the umbrella body of all corporate and marketing communication professionals of Financial Institutions, ACAMB has, among other objectives, the mandate to evolve and implement strategies that would enhance the reputation of the Nigerian financial services industry. The 1st Stakeholders’ Conference which held in 2022 focused on building greater synergies within the Organised Private Sector(OPS) in Nigeria in the face of the ‘new normal’ brought on by the Covid-19 pandemic. The event was well-attended and featured insightful masterclasses and mentorship programmes; as well as fitness and bonding sessions. The annual Stakeholders’ Conference is open to members of the banking community and organised private sector. Intending media and communication practitioners and heads of relevant agencies, among other relevant stakeholders are also invited to attend.
