CEM REPORT, ICT | Elon Musk has stepped back from his role as Twitter’s CEO, naming Linda Yaccarino as the new CEO of Twitter.
The announcement comes days ahead of Tesla’s annual shareholder meeting, which is set for Tuesday.
Musk in a tweet announcing Yaccarino’s appointment noted that she “will focus primarily on business operations, while I focus on product design & new technology.”
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk tweeted.
Prior to her App as Twitter’s CEO, Yaccarino worked with NBCUniversal for almost 11 years. She began out there as a college intern.
She had previously served as Turner Broadcasting’s executive vice president/chief operating officer for advertising sales, marketing, and acquisitions, which at the time included CNN.
According to her business page, she is in charge of a 2,000-person worldwide team at NBCUniversal.
According to her profile, NBCUniversal’s ad sales team has established connections with several new media businesses, including Twitter as well as Apple News, Buzzfeed, Snapchat, and YouTube, and has produced $100 billion in ad sales since she arrived in 2011.
Yaccarino’s most noteworthy accomplishment is the creation of cohesive ad sales teams at NBCUniversal, as opposed to 15 separate sales teams contacting the same sponsors.
Although Musk has taken a step back from the CEO role, he will likely still maintain significant control over the future direction of the company. Musk previously said he would serve as the company’s executive chairman and CTO, as well as being the owner of the platform.