CEM REPORT, FINANCE | To align its subsidiaries with the parent brand First Bank of Nigeria Ltd. (FirstBank) has announced a change of name for its subsidiaries in the United Kingdom and Sub-Saharan Africa.
The name change which is implemented in phases the bank said will further enhance the quality-of-service delivery resulting in better brand clarity, uniformity and consistency across all the markets where the Bank operated.
The first phase of the name change will start with FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC.
It said that The disclosure was made by Folake Ani-Mumuney, group head, of marketing and corporate communications, at FirstBank, in a statement in Lagos.
The statement noted that the Ghana, Senegal and Guinea subsidiaries would be next in the phased name change implementation.
The statement also quoted Adesola Adeduntan, Chief Executive Officer of FirstBank Group, as saying, “The name change coincided with the bank’s 129th founding anniversary (March 31, 2023)”.
“It is indeed a milestone reflective of our resolve to continuously provide the gold standard of excellence and value as we put our customers First.
“The new identity of the subsidiaries contributes to an enhanced brand presence.
“It helps our customers and stakeholders better appreciate the value of the diversified products suites, competitive pricing and extensive business networks the FirstBank Group offers.
“These include our commitment to boosting cross-border businesses which involve trade and investment opportunities essential, to enhancing trade relations amongst countries, thereby strengthening the economies of host communities and reducing poverty,” he said.