CEM REPORT, IT | Twitter has rolled out a gold verification badge for businesses and organizations.
This is as the microblogging site also rolled out an affiliate badge.
A statement by Twitter reveals that the new gold badge like the blue badge for individuals comes at a monthly cost varying from country to country.
Businesses and organizations interested in the verification badge are required to pay a sum of N460,500 every month.
Additionally, organizations will also pay an extra N23,030 monthly for each business or individual affiliated with them to get verified.
The company said the verification for businesses which gives a gold badge rolled out globally Friday, March 31, 2023.
Twitter in the statement explained that the new badges present a new way for organizations and their affiliates to distinguish themselves on Twitter.
“Verified Organization is a new way for organizations and their affiliates to distinguish themselves on Twitter. Rather than relying on Twitter to be the sole arbiter of truth for which accounts should be verified, vetted organizations that sign up for Verified Organizations are in full control of vetting and verifying accounts they’re affiliated with.
“Accounts affiliated with the organization will receive an affiliate badge on their profile with the organization’s logo and will be featured on the organization’s Twitter profile, indicating their affiliation. All organizations are vetted before they can join Verified Organizations.
Twitter’s CEO Elon Musk said that the verification badge would curtail impersonation on the platform.
“This is important to establish whether someone actually belongs to an organization or not to avoid impersonation.”
Explaining how the verification would be acquired by organization, Twitter said that interested businesses, non-profits, governments, and multilateral organizations around the world who wish to be verified would have to join the waitlist to be vetted before they get verified.
“We’ve already seen organizations, including sports teams, news organizations, financial firms, Fortune 500 companies, and non-profits join Verified Organizations and list their affiliated accounts publicly on their profiles. And starting today, Verified Organizations are available globally. We are now sending email invitations to approved organizations from the waitlist.”
Elon Musk since acquiring Twitter for $44 billion last year has continued to implement aggressive policies to make the company more profitable
