CEM REPORT | A new face has been added to the array of Ambassadors of the Nigerian telecommunication giant, Globacom, this time, from sports. This is an advancement of long years of support for sports in Nigeria and in Africa.
Tobi Amusan was unveiled as a Globacom Ambassador on Thursday at the Mike Adenuga Tower amidst fanfare and accolades for her achievement at the last Common Wealth Games. The conqueror of the tracks and pride of Nigeria who displayed an uncommon strength as she flew across the hundles on her track to set a world record and beat the record.
Amusan ran a time of 12.12 seconds to defeat former world record holder, Kendra Harrison, who had set the world record in the 100 metres hurdles with a time of 12.20 seconds in 2016, at the London Müller Anniversary Games.
The 25-year-old was, however, not done as she followed that remarkable performance with a wind-assisted 12.06 (2.5m/s) to win the final
Globacom have found it rewarding to be the first to associate with and reward this first Nigerian to set a world record, a feat that is uncommon in Nigerian Athletics by admitting her into the Globacom ambassadorial group to continue to promote the brand.
Speaking with Continental Economy Magazine, Globacom Sales Regional Manager, Mr Lawrence Odediran said Globacom has been known to be and associated with the first in the Nigerian telecom industry being the first to launch the per second billing.
“As you know, we have been identified with the first since we launched into the Nigerian telecommunication industry; the first to launch the per second billing, first in most of the development in the industry and this is another first.
“Tobi is the first Nigerian, first female, first African to set a Commonwealth games record to become a champion and now we are the first to identify with, reward and encourage her. This is in line with Globacom’s burning interest to reward excellence and support the youth to grow and do better”; Odediran said
Odediran added that the message Globacom is sending out is that, hard work pays, that when you work hard on what you want to achieve, when you dream and dream big, it’s possible to achieve it.
Tobi Amusan is the current World, Commonwealth and African champion in the 100 m hurdles, as well as, the record holder in the three competitions. She won back to back Commonwealth and African titles in 2018 and is also a two-time African Games champion in the event.
In 2021, Amusan became the first Nigerian athlete to win a Diamond League title as she took the 100 m hurdles Trophy, breaking the then African record held by Glory Alozie in the process. She retained her title in 2022.
Signing Amusan as an ambassador by Globacm is an extension of the more than decade support the brand has given to football in Nigeria and Africa. With this signing, Glo has flagged off its support for athletics, expecting to boost attention on the game and encourage young Nigerians to discover themselves in that line.
This is also an extension of the massive support the telecommunications giant have offered the entertainment industry being the brand with the highest number of ambassadors. In addition, the company have sponsored a good number of entertainment programs on TV and events.
Glo has opened a new door of opportunity for leading athletes as more companies are expected to emulate this gesture and promote the game of athletics.