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ARCON Bans The Use Of Foreign Artists In Adverts

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CEM REPORT | The use of foreign individuals for and in advertisements in the country has been banned.

The ban which covers voice-over artists and models, the Federal Government say it’s part of its policy to develop local talent and inclusive economic growth for sectors of the country, including advertising.

This is according to the Director-General (DG) of the Advertising Regulatory Council of Nigeria (ARCON) Olalekan Fadolapo in a statement where he noted that the ban takes effect from Ist October 2022,


“ARCON, being the apex advertising, advertisement and marketing communications’ regulatory agency of the Federal Government, has in accordance with its statutory mandates, responsibilities and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022 bans the use of foreign models and voice-over artists on any advertisement targeted of exposed on the Nigerian advertising space with effect from Ist October 2022,”

The DG added that by implication of the ban all advertisements and marketing communications materials in the country are to make use of only Nigerian artists and models.

He explained that ongoing advertising and marketing campaigns are permitted to run out of their duration after which the ban will be enforced. He added that;

“However, subsequent applications for revalidation for continued exposure of such materials will not be granted by the Advertising Standards Panel (ASP).”

ARCON urged all advertisers, advertising agencies, media houses, advertising communities and the general public to take note of the ban.

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